Case studies

Confidential work. Clear thinking.

Every football ownership conversation is distinct. The work behind it is often confidential, but the questions are consistent.

The investment case

Understanding how a club’s identity, infrastructure and market position inform conviction.

Bringing capital, ambition and the sporting reality of the club into alignment.

Looking beyond acquisition to the choices that shape long-term direction.

Market precedent

In December 2024, Roundhouse Capital Holdings, an entity within The Friedkin Group, completed the acquisition of Everton Football Club.

98.8%

Acquisition approved by the Premier League Board after the Owners’ and Directors’ Test, then ratified by an Independent Oversight Panel.

The transaction completed after approvals from the Premier League, the FA, the women’s professional game and the FCA.

Before completion, Everton increased share capital to convert outstanding shareholder debt into equity and facilitate additional equity investment.

Publicly stated priorities included the first team, academy, women’s team, community connection and new stadium potential.

Market signal

78,742

A record 78,742 international player transfers were completed across professional and amateur football in 2024.

Discretion matters

Relevant context can be discussed privately when there is a clear fit between the opportunity and the client’s objectives.