Ownership
Control, minority positions, phased acquisitions and structures that reflect the opportunity and the client’s ambition.
Selective opportunities. Serious intent.
A discreet route for clients exploring football ownership, investment or strategic capital across the UK and Europe.
Register interest →The right opportunity
More than a listing.
A football club is never just an asset for sale. Its history, supporters, leadership, sporting position and commercial potential all matter. We bring these elements into view before a client commits attention, time or capital.
Football
Competition, sporting model, leadership, academy, fanbase and the factors that make a club matter beyond a balance sheet.
Commercial
Stadium, property, media, partnerships, retail, hospitality and the opportunities that sit around the matchday proposition.
Capital
Investment requirement, capital structure, route to value and the specialist advisers required as a conversation develops.
A considered brief
What a serious approach looks like.
The strongest conversations start with clarity. A concise brief helps establish whether an opportunity warrants the attention of a client and their advisers.
Investment thesis
What are you building towards, and how does football support that ambition?
Market and competition
Preferred geographies, league levels and the characteristics of a club that make strategic sense.
Ownership position
Control, minority participation, partnership capital or a defined route to a larger stake.
Capital and timing
A realistic investment range, decision timetable and the capacity to progress when the right fit appears.
Operating model
The role you intend to take, the football expertise around you and the advisers required for diligence.
Long-term intent
Your view on stewardship, growth and what success looks like beyond the first transaction.
For investors
Start with the brief.
Share the parameters that matter. We use them to understand whether there is a relevant conversation to have, rather than sending a stream of indiscriminate opportunities. When a potential fit emerges, the next stage is a measured exchange of information, expectations and capability.
View the typical process →For clubs and owners
Explore the right next step.
For shareholders, boards and advisers considering new capital, a strategic partner, a minority investment or a sale, the conversation begins with the club’s objectives and the desired outcome. The right process protects discretion while creating room for informed decisions.
For clubs →Register interest
Tell us what you are looking for.
Share your criteria in confidence. If there is a relevant fit, we will be in touch.
Frequently asked questions
What is the route to ownership?
Opportunities can involve a controlling stake, minority investment, partnership capital or a staged path to ownership. The appropriate structure depends on the club, shareholders and investor mandate.
Are opportunities publicly listed?
No. The page is an expression of interest route, not a public marketplace. Relevant opportunities are considered and discussed privately when there is a clear fit.
Which markets are relevant?
The Ninety Project focuses on professional football opportunities across the UK and Europe. The right market depends on the client’s strategy, appetite and long-term objectives.
What should an investor include?
The most useful starting point is a concise view of preferred geography, competition level, ownership structure, investment range and the people involved in the decision.