The Ninety Project
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European football investment

The long
game.

Connecting US capital with exceptional football opportunities across the UK and Europe.

Aerial view of a football pitch at dusk01 Find the right club02 Bring the right capital03 Build long-term value
90, The Ninety ProjectEuropean football /
considered capital
Access and insight.
One clear view.
From opportunity
to ownership.
→
The Ninety Project

Built for the long view.

We work at the intersection of capital, club ownership and the professional game. Our role is to make the opportunity clearer, from the first conversation to the long-term plan.

Investment →Opportunities →
Market signal
€28.6bn

European club revenue

UEFA reports record European club revenue for the 2024 financial year, with 2025 expected to surpass €30 billion.

UEFA, February 2026 ↗
Football tactics drawn in a notebook
The Ninety Project

Where capital meets football.

Clubs are sporting institutions, global brands and commercial platforms. The Ninety Project brings the game and the investment case into the same conversation.

The platform →
A private conversation

See the opportunity clearly.

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