European football investmentThe long
The long
game.
Connecting US capital with exceptional football opportunities across the UK and Europe.


considered capitalAccess and insight.
One clear view.From opportunity
to ownership.→

Built for the long view.
We work at the intersection of capital, club ownership and the professional game. Our role is to make the opportunity clearer, from the first conversation to the long-term plan.
€28.6bnUEFA, February 2026 ↗
European club revenue
UEFA reports record European club revenue for the 2024 financial year, with 2025 expected to surpass €30 billion.


Where capital meets football.
Clubs are sporting institutions, global brands and commercial platforms. The Ninety Project brings the game and the investment case into the same conversation.
The platform →