The Ninety Project
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The Ninety Project

Selection over transaction.

We do not seek to put capital into every club that comes to market. We focus on opportunities where intelligent ownership can unlock value.

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Football strategy materials on a conference table
What we look for
01

Sporting potential

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02

Commercial upside

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03

Market opportunity

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04

Strategic value

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05

Alignment

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Opportunity

Access is the beginning, not the conclusion.

Each opportunity is assessed before it is introduced to selected capital partners, with the football, commercial and ownership context in view.

Consider the opportunity.

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