Football first
The sporting reality of the club is never separated from the investment case.
Built inside professional football.
The Ninety Project is shaped by people with experience across the professional game, club ownership and football leadership.
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The difference
Football intelligence at the heart of the investment process.
We understand the game, the relationships and the practical realities around a club. That perspective informs every opportunity, every conversation and every route to ownership.
Trusted relationships
Context, access and discretion matter in a relationship-led market.
Independent thinking
Every opportunity is considered on its own merits and ambitions.